CONRAD WONG
Digital Designer / Art Director

AGENCY | TribalDDB
CLIENT | Clorox - Kingsford
CATEGORY | Website

INVOLVEMENT (5 as the highest)
Concept/Strategy 2
Design/Art Direction 5
Production/Execution 3

Kingsford bought Grilling.com for a while and ask TribalDDB make it in good use to increase sales and brand awareness of their charcoal products. We decided to make it as a blog site with rich content about grilling. So audience can find everything related to grilling in Grilling.com from different styles of grilling to different grilling recipes. Traffics been grown rapidly since launch. My role was to design the whole website from scratch with the concepts from the ACDs. Regular updates from season to season.