LocalCatch

(2016)

AGENCY | Big Timer Inc
CLIENT | Big Timer Inc
CATEGORY | Facebook Messenger Bot

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Product Management 5

LocalCatch is a location based fishing game that gives users real-life incentives along with the fishes they catch on Facebook Messenger. I came up with the idea (it was an app idea initially) and led a team of engineers and artists to create this game/bot. It was a superfun project and I can apply the lean start up theory, which is a quick cycle of build->test->learn->refine process, on both product management and social marketing strategy. The result has been pretty amazing and we're still working on it and building new features and fine-tune the game until we found the product-market fit.

Facebook Game Page:

http://facebook.com/localcatchclub

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