CONRAD WONG
Digital Designer / Art Director

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 2
Design/Art Direction 3
Animation/Execution 5

a3 Ultraride was a high end product which also produced as a tribute to adidas classic shoes back in the 60s. With very slick flipping animation and wise copy lines, this was one of the earliest online ads that gained the trust and confidence from the client.